MAKE YOUR RESEARCH MORE IMPACTFUL
POWER OF VIDEO
“The movies are like a machine that generates empathy…it lets you understand a little bit more about what it’s like to be a different gender, a different race, a different economic class, different hopes, aspirations, dreams and fears.” - Roger Ebert
Research agrees video has a special power to convey unique perspectives & induce empathy. Because our identities are directly linked to empathetic connections with others, insights videos give businesses a deeper understanding of their customers that inspires them to act confidently.
BUT this doesn’t apply to a roughly cut respondent Zoom reel. That is informational content that mimics how many businesses frustratingly spend large parts of their day. To be impactful the research has to have more depth and texture than a video call. It has to create empathy.
WHAT WE DO
BUCK ROSS HAS A BETTER WAY TO MAKE STRATEGY VIDEOS.
Since 2010, we have created insights videos for countless Fortune 500 companies in nearly all sectors of the global marketplace. We have developed an optimized video process, saving, on average, tens of thousands of dollars and up to a month of project timeline.
REI
Going outside with REI members to effectively embrace the range of enthusiasts active in the Co-op.
HARD ROCK CAFE
Better understanding Millennials and their effect on overall marketplace desires.
MILLERCOORS
Exploring small town identities to better differentiate marketing executions between urban and rural areas.
MILLENNIAL EYES
What happens when you strap a camera to the head of a twenty-something for a day?
OLAY
Understanding the modern woman in order to tailor skincare offerings to better match her wants & needs.
GATORADE PROTEIN
How athletes adapt their diet as they get older and graduate from competitive athletics.
HOW WE DO IT
WE FILM ONLY THE BEST RESPONDENTS WITH THE MOST VALUABLE INSIGHTS.
AFTER the initial research, Buck Ross travels to a small highlight of respondents and video chats the strategist into remote followup interviews. Buck Ross turns those brief interactions into a video script and shortly thereafter a finished video. This model not only creates logistical efficiencies, but leads to stronger insights, better visuals, and a weight off your shoulders. Our process below can be used to visualize both qualitative & quantitative research!
WE CAN HANDLE ALL TRANSCRIPTS & VIDEO SCRIPTWRITING SO YOU DON’T HAVE TO.
- PLAN -
Understand research results
Adapt shoot logistics
Create video outline
- FILM -
Professional videographers
Remote video chat interviews
Efficient consumer interactions
- SCRIPT -
Interview questions
Interactive video transcripts
Video scriptwriting
- EDIT -
Rough story assembly
Fine cut editing
Final video delivery
WHAT YOU GET
A MORE ACTIONABLE APPROACH.
Our goal isn’t to replace presentation slides, we know they’re important, but rather to use video to enhance deliverables, making for more shareable and impactful research - especially for leadership or partners outside of the core project team.
WHO WE’VE WORKED WITH
BOOK YOUR FREE DISCOVERY CALL
Let’s quickly chat so we can better understand your needs.
We’ll also tell you more about us and provide sample pricing & project timelines.
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